Historically, it used to be enough to have an online presence on the internet, via a company website for example, for the one-way broadcasting and distribution of information. Today, social networks such as Facebook and Twitter are driving new forms of social interaction, dialogue, exchange and collaboration. Social networking sites (referred to more broadly as social media) enable users to exchange ideas, post updates and comments, or participate in activities and events, whilst sharing their wider interests. From general chit-chat to disseminating breaking news, from making a date to following election results, from humour to serious research, social networks are now used for a host of different reasons by various user communities.
Social media are increasingly blurring the boundaries between work and play, and leveraging them as a recruitment tool is the latest leap in their usage evolution. Today, instead of using job sites, companies and recruitment agencies are filling openings faster by relying on new tools that scour social networks and target workers – some of whom aren’t even looking for jobs.
No comments:
Post a Comment